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Title: Driving Business Strategy through BSC in Large Organizations
Authors: B Muthuraman, R Jayaraman
Issue/Year: Jan-2014
Section: Perspectives
Abstract: This paper describes the work done by the authors in understanding and implementing the BSC methodology and the new techniques that were devised to increase the effectiveness of BSCs in large organizations. Several innovative, first-time methodologies were adopted to use the BSC concept as a part of the Tata Business Excellence Model to drive strategy and excellence in the organization. The authors share their experiences based on the research done in not only implementing the BSCs in a real-life situation but also based on their studies done on the use of BSCs in other companies as well.
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