To Our Contributors
Guidelines for Authors
Guidelines for Book Reviews
Guidelines for Cases
Submit Article
 
Repository
Keyword Search
Archives
Advanced Search
 
Article Abstracts|Case Abstracts
Finance
Public Systems
Marketing
Agriculture and Rural Development
Strategic Management and Leadership
Global Management
Organizational Behaviour and HRD
Operations Management
Economics
Information Technology and Systems
Accounting and Control
Innovation and Entrepreneurship
Communication
General
 
     Feedback
To give your feedback please contact us on vikalpa@iimahd.ernet.in
 
1 - 1 of 1 Items
Title: Tweet Your Tune - Social Media, the New Pied Piper in Talent Acquisition
Authors: Debolina Dutta
Issue/Year: Jul-2014
Section: Notes and Commentaries
Abstract: Social networking is today a popular recruitment tool. With the current generation being active on social media sites, organizations are waking up to the potential of leveraging these channels to build their brand images and attract applicants to their organizations. This paper looks at integrating research on recruitment with literature on marketing communication and social media to propose a quantifiable approach to leveraging social media for Strategic Recruitment.
Full Text: Click here to download
Download Acrobat Reader