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Title: Tweet Your Tune - Social Media, the New Pied Piper in Talent Acquisition
Authors: Debolina Dutta
Issue/Year: Jul-2014
Section: Notes and Commentaries
Abstract: Social networking is today a popular recruitment tool. With the current generation being active on social media sites, organizations are waking up to the potential of leveraging these channels to build their brand images and attract applicants to their organizations. This paper looks at integrating research on recruitment with literature on marketing communication and social media to propose a quantifiable approach to leveraging social media for Strategic Recruitment.
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