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Browse Articles by "Marketing"
Title: Assessing Consumer Preferences for Product Features Selection: Solar Cookers
Authors: Gopal Naik, Girja Sharan
Issue/Year: Oct-1997
Section: Research
Abstract: Previous studies on solar cookers currently available in the market had indicated the need for redesigning to suit user requirements better. In order to help design engineers in developing next generation solar cookers, Gopal Naik and Girja Sharan use conjoint analysis to quantify values or utilities the users/potential users associate with each important feature they desire. Analysis reveals that three important features are: stainless steel vessel as against aluminium, provision of an electrical backup as against an exclusive solar device, and installation of an indicator to enable the user to judge the degree to which cooking has progressed.
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