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Browse Articles by "Agriculture and Rural Development"
Title: Can a Cooperative Consumer Store Succeed in a Rural Area? A Study of Warana Bazaar
Authors: P K Desmukh, S A Mahajan
Issue/Year: Apr-1999
Section: Notes and Commentaries
Abstract: With the opening up of the economy and the rapidly changing lifestyle, tastes and habits of the people in the rural areas, there is a wide scope for consumers’ cooperatives in the hitherto neglected rural sector. But, how far can cooperative consumer stores successfully tap the emerging rural market? The present study is a case study of Warana Bazar – the first rural cooperative consumers’ store of the country. The case reveals how enlightened leadership and good management can be instrumental in making such ventures a reality and a viable proposition.
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