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Browse Articles by "Communication"
Title: Teaching Communication: Where Do Indian Business Schools Stand ?
Authors: Ujvala Rajadhyaksha
Issue/Year: Apr-2002
Section: Notes and Commentaries
Abstract: This paper benchmarks management communication courses offered at top ranked business schools in India with those offered by top-ranked American business schools. It also surveys perceptions of Indian managers regarding the importance of different aspects of communication to their effective performance. Compared to the large number and wider range of topics covered in communication courses offered by American business schools, Indian business schools concentrate mainly on oral communication and within that on presentation skills. Such a focus appears to be in tune with the needs of Indian industry. However, a survey of managerial perceptions revealed that there are some skills and topics that need more emphasis. Cross-cultural communication, corporate communication strategy, and media relations are areas that require strengthening, along with more innovative methodologies to teach communication.
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