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Browse Articles by "Global Management"
Title: Indian Companies in Overseas Markets: Perspectives, Patterns, and Implications
Authors: Rajnish Karki - -
Issue/Year: Oct-2004
Section: Colloquium
Abstract: Creating and expanding presence in overseas markets has become an essential consideration for most of the Indian companies and the shift in nature and scale of overseas engagement during the previous decade portends to a major two-way impact and to the emergence of globally significant Indian players in many industries. Besides exploring the dynamics and potential of new wave and the exportability of India’s marketing muscle, contributors to the colloquium reckon the need to leverage ‘India advantage’ through glocal approach, eschewing short cuts and retaining the Indian DNA, having the benefits of a sound partner, and global leadership in manufacturing.
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