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Browse Articles by "Innovation and Entrepreneurship"
Title: Corporate Entrepreneurship: How?
Authors: K Ramachandran, T P Devarajan, Sougata Ray
Issue/Year: Jan-2006
Section: Interfaces
Abstract: The highly competitive and dynamic environment that most organizations operate in makes the choice of an entrepreneurial strategy, which is seeking competitive advantage through continuous innovation, difficult. For this strategy to succeed, top managements of companies must adopt appropriate policies that institutionalize entrepreneurship. These policies would encourage the generation of autonomous entrepreneurial initiatives and support them through the uncertain development process. Top management would also foster an environment that stimulates creativity by promoting exchange of information between individuals so that innovative solutions are developed to exploit the opportunities identified. This paper argues that institutionalizing elements of entrepreneurship through suitable policies is crucial to the development of sustaining, competitive, and wealth-creating organizations.
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