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Browse Articles by "Marketing"
Title: Apollo Health and Lifestyle Limited: Retail Franchising in the Healthcare Industry
Authors: Piyush Sinha, R C Natarajan, M N Tripathi, N Rajkumar, Sanal Kumar Velayudhan
Issue/Year: Apr-2009
Section: Diagnoses
Abstract: The case is relevant in terms of bringing out the concept and issues that the franchisees are facing. However, a lot of the conceptual framework would need to be understood before a systematic analysis can be put forward. From this perspective, it is a difficult case to teach. It describes the concept development and franchising plan well but does not provide enough information on the issues at hand. I would, therefore, address the case from a conceptual as also from an industry/ company behaviour perspective.
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