|Abstract: ||Today, people live in networked world where they communicate through social media.
In business, it presents immense opportunity to influence customers and, done rightly,
adds value to the company’s bottom line. In this colloquium, industry leaders share their
experiences and understanding of the context, impact, and the mechanisms for effective
use of social media. While providing insights into the contemporary trends, the
articles also throw light on the possible emerging pattern. |