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Title: Social Media and Business
Authors: Rajesh Lalwani (Coordinator)
Issue/Year: Oct-2012
Section: Colloquium
Abstract: Today, people live in networked world where they communicate through social media. In business, it presents immense opportunity to influence customers and, done rightly, adds value to the company’s bottom line. In this colloquium, industry leaders share their experiences and understanding of the context, impact, and the mechanisms for effective use of social media. While providing insights into the contemporary trends, the articles also throw light on the possible emerging pattern.
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