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Title: MNC CSR in Emerging Economy Conflict Zones: A Case Study of HUL’s North-East Operations in India
Authors: Tulsi Jayakumar
Issue/Year: Oct-2013
Section: Research
Abstract: Multinational Corporations (MNCs) are increasingly directing their investments towards emerging economies, which however, are characterized by conflicts of varying degrees. Can Corporate Social Responsibility (CSR) in such conflict zones, especially in mature democracies like India, help in value-creation of a type that allows MNCS to survive and sustain profitable business operations amidst conflict? The paper uses a case study research method to study the ‘value-creation’ CSR approach undertaken by an MNC, Hindustan Unilever Limited, in its Doom Dooma (Assam) unit for the period 2001-2004. It shows that the process of value-creation can provide a firm the legitimacy which makes business not only possible, but also profitable.
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