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Title: Factors influencing IT Adoption by Bank Employees: An Extended TAM Approach
Authors: Rupanjali Nath, Kanika T Bahl, Geetika T Kapoor
Issue/Year: Oct-2013
Section: Research
Abstract: Despite the recognition of the vital role of Information Technology (IT), electronic banking in a developing country like India is yet to fully utilize it as a value-adding tool. This study aims to identify the factors that encourage bank employees to adopt electronic banking in India. Taking the Technology Acceptance Model (TAM) as the base and incorporating some extra important control variables, an extended TAM model is developed. The findings suggest that social influence, computer self-efficacy, and technological facility, have significant impact on the perceived usefulness (PU) and perceived ease of use (PEU) of electronic banking acceptance, which in turn impact the IT adoption by bank employees.
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