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Title: Efficient Water Management through Public Private Partership Model: An Experiment in CSR by Coca-Cola India
Authors: Barnali Chaklader, Neeran Gautam
Issue/Year: Oct-2013
Section: Notes and Commentaries
Abstract: This paper outlines a case of Coca-Cola India’s contribution towards Water Management in Kaladera region of Rajasthan through public-private partnership involving the state government and the local community of the area. It discusses the challenges faced by the company while implementing the programme and the actions taken to overcome them. It also describes how the company gained popularity through its CSR activities and by involving the stakeholders in the plan execution and implementation.
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