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Browse Articles by "Strategic Management and Leadership"
Title: Balanced Scorecard: Myths and Reality
Authors: I M Pandey
Issue/Year: Jan-2005
Section: Interfaces
Abstract: This paper focuses on the significance of the balanced scorecard as a critical component of the strategic planning process. It cautions that, without this linkage, the balanced scorecard may degenerate into yet another (bureaucratic) control device. The process is more important than the design and content. The paper also discusses the process of building a balanced scorecard and its contribution in improving the organization performance. It concludes that top management support, proper identification of critical success factors and their objective measurements, and sound organizational communication are necessary conditions for the success of the balanced scorecard.
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