To Our Contributors
Guidelines for Authors
Guidelines for Book Reviews
Guidelines for Cases
Submit Article
Keyword Search
Advanced Search
Article Abstracts| Case Abstracts
Accounting and Control
Agriculture and Rural Development
Global Management
Information Technology and Systems
Innovation and Entrepreneurship
Organizational Behaviour and HRD
Strategic Management and Leadership
Public Systems
Operations Management
To give your feedback please contact us on
10 - 10 of 35 ItemsFirst  Pre  5  6  7  8  9  10 11  12  13  14  Next  Last
Browse Articles by "Operations Management"
Title: Application of Soft Operations Research for Enhancing the Servicescape as a Facilitator
Authors: Masood H Siddiqui, Shalini N Tripathi
Issue/Year: Jan-2011
Section: Research
Abstract: Servicescape provides a visual metaphor for an organization’s total offering. Re- patronage of the service provider is assumed to be dependent on consumers’ level of satisfaction with the service rendered. This paper discusses the use of Soft Operations Research, in dealing with the issues of designing, improving, and managing the Servicescape for organizations delivering high contact services like shopping malls. A selective mixing of two Soft OR methodologies — Soft System Methodology and Strategic Choice Approach — was applied for enhancing the Servicescape as a facilitator. AHP was used to prioritize the major dimensions of the Servicescape Finally, a conceptual model for the project was developed using the participative bottom-up Soft OR modeling process and the most efficient decision package (commitment package) was decided upon.
Full Text: Click here to download
Download Acrobat Reader