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Browse Articles by "Communication"
Title: The Kinder Cut: A Macro Communication Strategy for Delivering News of Job Termination
Authors: M M Monippally
Issue/Year: Jul-2003
Section: Research
Abstract: Job termination is among the worst of the bad news being delivered in the corporate sector today. This paper argues that adoption of a macro communication strategy that alters employee expectations and through it perceptions about the fairness of termination can help companies sell the 'pink slip' rather than force it on employees. If a company gets its employees to perceive as fair both its decision to downsize and manner of downsizing, the separation will be largely amicable even when no severance compensation is paid. As companies that fail to do so, the separation may be disagreeable for job-losers and survivors alike despite good compensation. Three Indian companies that downsized heavily in the last few years illustrate this argument with an analysis of communication strategies employed.
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