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Browse Articles by "Communication"
Title: Why Mission Statements Become a Show Piece? Case of an Indo-American Joint Venture
Authors: Abinash Panda, R K Gupta
Issue/Year: Apr-2003
Section: Research
Abstract: This paper examines the culture of an Indo-American joint venture located in India. Though the organization has developed vision, mission, values, and beliefs, it is found that organizational members in general are not emotionally committed to these. The study explores the prevailing organizational culture and enumerates the process of developing an effective mission statement. The authors propose that emotional commitment develops when the espoused organizational values and practices match with the employee's desired organizational values and practices. They also suggest that espoused organizational values of the society within which the organization is located.
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