To Our Contributors
Guidelines for Authors
Guidelines for Book Reviews
Guidelines for Cases
Submit Article
 
Repository
Keyword Search
Archives
Advanced Search
 
Article Abstracts| Case Abstracts
General
Accounting and Control
Agriculture and Rural Development
Communication
Economics
Finance
Global Management
Information Technology and Systems
Innovation and Entrepreneurship
Marketing
Organizational Behaviour and HRD
Strategic Management and Leadership
Public Systems
Operations Management
 
     Feedback
To give your feedback please contact us on vikalpa@iimahd.ernet.in
 
96 - 96 of 96 ItemsFirst  Pre  91  92  93  94  95  96
Browse Articles by "Marketing"
Title: What Factors Influence Pioneering Advantage of Companies?
Authors: Sharad Mittal - -, Sanjeev Swami - -
Issue/Year: Jul-2004
Section: Research
Abstract: The authors develop a conceptual framework to explain the various factors that might influence a firm’s pioneering efforts in the Indian market. They propose hypotheses regarding the effect of order of entry on performance and strategic components, association between strategies and performance, variations within pioneer group, and the moderating effect of competitive environment. The results show that, despite large variations within the pioneer group, on an average, the pioneers have been better performers than the followers. Further, the effect of order of entry on performance is stronger for those firms that operate in less intense competitive environment than those operating in more intense competitive environment.
Full Text: Click here to download
Download Acrobat Reader