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Browse Articles by "Marketing"
No.Date of Issue Title  
16 Apr-2013 Consumer Evaluation of Brand Extensions: Good to Service and Service to Good
By Jayasankar Ramanathan
17 Apr-1986 Consumerism: Emerging Challenges and Opportunities
By Joyeeta Gupta - -
18 Jan-2002 Customer Orientation in B2B Marketing: Making it Happen in Engineering Consultancy Sector
By P K Chatterjee, A Prasad
19 Apr-2002 Deciding Where to Buy: Store Choice Behaviour of Indian Shoppers
By Piyush Kumar Sinha, Arindam Banerjee, Dwarika Prasad Uniyal
20 Jan-1977 Designing Optimal Management Structures and Control Systems for Commercial Banks: A Market Segmentation Approach
By S K Bhattacharyya
21 Jan-1997 Dimensions of Marital Roles in Consumer Decision Making
By S V Nathan
22 Apr-2004 Does Higher Price Signal Better Quality
By D P S Verma, Soma Sen Gupta
23 Jul-2000 Effect of Service Quality on Post-Visit Intentions: The Case of a Computer Center
By Devinder K Banwet, Biplab Datta
24 Oct-1979 Effect of Sexual Illustrations on Brand-Products Recall
By Subhash C Mehta, Nitin Bhagwat, Pravin Bhargava, Atul Vohra
25 Oct-2000 Effective Retail Promotion Management: Use of Point of Sales Information Resources
By Arindam Banerjee, Bibek Banerjee
26 Oct-2008 Effectiveness of Mobile Advertising: The Indian Scenario
By Shalini N Tripathi, Masood H Siddiqui
27 Oct-1976 Effectiveness of Varying Sales Style on Consumer Orientations
By T V Rao, Sasi Misra
28 Apr-1998 Evaluating International Competition at the Industry level
By K Momaya
29 Oct-1980 Exclusive Dealing: Indian Experience
By D P S Verma
30 Jan-1994 Four Models of Competition and their Implications for Marketing Strategy
By James E Nelson
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